Архив журнала

Abstract: Metaphor is thought to have significant persuasive capacity as a linguistic device. This is particularly true in the realm of political thought. To date, most research on metaphor has taken political persuasion through metaphor as axiomatic, failing to describe, much less demonstrate, the causal connection between metaphor and political opinion. In this paper, I develop a theoretical framework for explaining political persuasion based on the concept of metaphorical framing. I integrate the literature on schema, heuristics, emotions and values in order to develop the theory, and conclude with a discussion of empirical considerations of the complex interactions postulated by the theory